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Designed as an advanced level
course for those interested in learning more about international business
management as part study towards a career in management. Drawing on a wide
range of resources and contributors, the course is intended to suit
students who already have some background knowledge in this field, either
from self interest, employment in a related area, or from previous study.
Tailored to meet the needs of both the private and commercial environment,
this comprehensive course covers all principal aspects of modern business
management and administration, including marketing skills, personnel and
human resources, management accounting, company law and administration. In
addition to its comprehensive UK coverage, this course has a strong
international flavour, with up to date sections on both the European and
US business environment.
Students study the listed topics in
easy to learn stages, their performance being assessed by the marked
assignments and an examination assignment, all completed within your own
home. Performance on the course is graded by continuous assessment of both
written and examination assignments. Diplomas are issue upon completion.
Students achieving a pass will be entered onto the register of college
graduates and may take full advantage of our free careers and work
placement advisory programme. Details of the topics which are covered within the course
syllabus are listed below:
Section A:
business studies and management
Business and economics -
the financial environment
Market forces and entrepreneurship
Sole traders, partnerships, limited companies
Public and private enterprise
Business plans
Office and business technology
Office and business practices
Customer liaison
Management reporting and liaison
The European market, business and consumer law
Section B: marketing
and sales
Market orientation and
market research
Production, promotion, pricing and sales
Product advertising and promotion psychology
Advertising and marketing media
Basic principles of marketing
Introduction to psychology
Customer needs and motivations
Basic marketing techniques
The psychology of sales, advertising and design
Psychology and sales techniques
Closing sales using psychology
Customer satisfaction
Team liaison and motivation
Sales generation and motivation
Targets and rewards
Marketing your career
Section C: personnel
management and administration
Personnel management - an
overview
Personnel management roles
Job advertisements and application forms
Employment law
Interviewing techniques
Offers of employment and rejection
Employment contracts
Salary negotiation
Staff supervision
Staff counselling
Disciplinary processes
Dismissal and redundancy
Personnel administration
Recruitment policies
Employee management and relations
Section D: management
accounts
Introduction
Expenses, income, profit and loss
Wages
Balance sheets
Company law and accountancy
VAT
Business documents, ledgers and journals
Cash systems
Modern accounting
Computers in accounting
Banking and reconciliation
Management and budget forecasts
Management reporting
Year end accounts |
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